Where
We’re
Going.

Bread production
is the ceiling.

Every piece of somun, pide, and lahmacun — served at both restaurants, shipped through Goldbelly, and sold at the stadium — is made by hand by a small bread team every single morning. Five hours. Four people. From scratch, every day.

That is the heart of what makes this food authentic. It is also the single hardest limit on how much this group can grow. Every revenue channel we have — BTB, Telva, catering, Goldbelly, the stadium, future locations — runs into the same wall. We can only sell as much as the bread team can produce.

Without meaningful expansion of bread capacity, growth across every channel stalls. Not eventually — right now.

A new concept
with a built-in partner.

Sač is our fast-casual concept built around the traditional Balkan bell — slow-cooked meats and vegetables under a dome. We’re doing this in partnership with Rockwell Brewing, who own the building. We pay rent. The structure keeps our exposure low and their space activated.

Buildout is $300–400K, with a real possibility that most of it isn’t needed at all under the partnership terms. Takeout-focused, hearth-and-counter, with room for a bit of light seating — a fraction of what a full sit-down restaurant requires, at any hour it’s open.

We’ll open at breakfast and run to about 3pm to start. As Sač establishes itself, the goal is to grow into a full day — evening hours toward 8pm — so people can walk in any time for a slice, the way they’d treat a great pizza shop.

Cultured yogurt
ice cream. Next door.

Kultura is a cultured Greek yogurt ice cream concept. The building is already ours — it’s next door to Balkan Treat Box in Webster Groves. No lease risk, no landlord conversation.

Buildout is $300–400K (no electrical infrastructure yet). The concept is self-contained and can run lean. It draws directly on BTB’s existing foot traffic and neighborhood loyalty — the audience already exists.

The one that solves
the binding constraint.

This is a real estate acquisition — $800–900K for the building, $65K buildout. Two below-market tenants are locked in for two years, which offsets carrying costs while we build the operation.